Category: self-publishing

  • More Detailed Cover Art Process Post

    More Detailed Cover Art Process Post

    I enjoyed creating my short post the other day about the “in-process” cover art for my latest book, so I decided to break down how I layer my cover art and how I proceed from line art all the way to finished, filtered images. Plus, it gives me a nice break from writing.

    First, the tools I use are pretty much 1) pencil and paper (and pen), 2) A scanner, and 3) GIMP (open source photo editing tool). I’ve been using GIMP for aeons now and have some pretty comfortable rituals to build up images layer by layer.

    First: The Line Art

    When I’m working on a book, I usually will sketch up 2 or 3 ideas that correspond with something “key” in the book. In the case of this image, from “The Halls of the Shadow King: Into Deeper Waters”, there is significant sea travel from Rome down the eastern coast of Africa. Lots of time in the water. So I came up with some drafts that showed my main character (a little older than he was in the first book) with people from a supporting village in the Kingdom of Aksum (present day Ethiopia). Once I have a sketch I like, I ink it in with fine tip sharpie then scan it into the computer. An important step comes next as I open it in GIMP (usually inside a book cover template where I paste it as a layer). I select the line art layer, go to the “Layer” pull-down, then “Transparency”, then “Color to Alpha”. What I’m trying to do is remove all of the white and leave just the black line art. That way, layers below the line art show up through–but not over–it. Then I play with darkening, thickening, etc., the line art to get it the way I like. At that point, it looks like this (shown with a plain white background behind the line art so you can see it).

    Line Art for “Into Deeper Waters” – Tod Newman, 2024

    Note that I like to leave some of the pencil in as greyscale, whereas the darker lines are penned in by the sharpie. I also tend to leave something like the squiggles for the ocean waves in pencil. Eventually I’ll fill these in with GIMP, sometimes using brushes that specialize in waves. Often I erase the line art in a place like the background if I feel like it is distracting, but I almost always leave it for the foreground characters, the ship in this case, etc.

    Next: Background Layer

    Generally, the next thing I do is start modifying a basic white background layer with whatever will be in the back. I make the line art visible and paint on the background layer “through” the line art. In this case, I chose the ocean and the sail as my main background elements. I painted the whole ocean at once for the sake of coherence/continuity of the waves, knowing that the ship layer and the character layers (and the line art) would sit on top of it. Here’s what the first pass at the background looked like.

    Background Layer – 2024

    As mentioned, I like to use GIMP “foam” brushes that make the foam on top of the waves look good. These brushes are created and open sourced by people all over the web and can be downloaded to your GIMP application. This same approach works for Photoshop too, but since GIMP is free, I’ve always used it. There are cloud GIMP brushes too, but my memory is that I hand drew these in GIMP using my Wacom Tablet and standard GIMP brushes.

    Next: Color Layers

    The next thing I typically do is build multiple layers to cover other elements in the image. I have always called these generically “color layers”. I’ll have one color layer for the boat, one for the characters, one for things like birds maybe, etc. These all start as a new “transparent” layer so the layers below show through. Keep in mind that the top layers (the ones you see over everything else) need to be on the top of your layer stack in GIMP (and background is typically the bottom. Here’s an example of an early “Character Color Layer”.

    Character Color Layer – 2024

    On these layers, I tend to be very sparing with colors and I pick 4-5 colors from one color palate. I find this keeps the drawing from being overwhelming. If I do a bad job here, I can always “cartoonize” the final flattened drawing down to 8 colors or some such.

    Finally: Flattened Layer for final edits and Artistic Filters

    At some point, I decide which of my 20+ layers are keepers and will become part of the final image. I will show only these layers and build a single flattened image (note: I never have Text in my flattened image. That comes later on other layers). This may or may not be a good approach, but I’ve used it for years, with the notion that I’m just doing light touchup on this flattened image. If I mess stuff up, I just hit undo. This layer is very good for fixing color issues (darkening/lightening/exposure/hue/brightness-contrast, etc.). I also use it to do a lot of “sunlight effects”, which are typically really light, low opacity effects trying to accurately capture the lighting of the scene. Once I have the lighting and colors appropriate and I’ve fixed anything about the original layers that is annoying me, I’ll apply various artistic GIMP filters. To be honest, this often helps fix problems with the image that I might not be good enough to fix. One artistic layer that I chose early on for all the books in The Halls of the Shadow King series was “canvas”, which imposes the structure of a canvas on the image and makes it look like a highly-detailed oil painting. See how the flattened/filtered image looks below.

    Flattened Image with Canvas (and maybe a couple other) filter applied. -2024

    Closing – The Rest of the Book Cover Process

    This front cover image becomes the main feature of the whole book cover, but you’re not done yet. I have a template for a 9×6 trade paperback cover that contains the front/back/spine. I then use GIMP to fill in Text on top of everything. Here’s what this looks like for the final book cover copy.

    One thing I’ll note too is that this process allows you to do a rev 2 on your cover art if you decide after a year that things need to be refreshed. I did that with book 1 of this series, where I felt after a while that I hated what I did with my main character’s hands (hands are hard for me to draw… lots of sketching and erasing) and thought the art should be lightened. All I had to do was then go in and edit individual layers (line art, character color, background) and make changes, flatten the changes and re-apply filters. Piece of cake!

  • Artwork Process for Next “Halls” Novelette

    Artwork Process for Next “Halls” Novelette

    Recently I published my third “Halls of the Shadow King” novels of the series. However, I didn’t feel like I had finished telling the story of Amal, my main character. So my current project (20K words in as of this moment) is creating a series of novelettes in the 40K word range to explore what happens with Amal.

    Here I am with my Wacom tablet putting some finishing touches on some sea monsters.

    What do you think about the cover so far? As with all my covers, I’m starting with hand-drawn line art which I scan and import into Gimp. I used the Canvas filter on the other three covers, but right now I’m just using it on the Gimp layer which contains the Island colorizations.

    Stay tuned. My thinking right now is to only make these novelettes available as Kindle Unlimiteds.

    Find the series at Amazon here

  • Behind the Halls: The Making of the Shadow King Series

    Behind the Halls: The Making of the Shadow King Series

    When I began writing The Halls of the Shadow King, I knew I wanted to create something more than another fantasy adventure (maybe it’s “young adult”, maybe not). I wanted to explore a question that has haunted me for years: What if someone with extraordinary supernatural gifts had lived during the height of Roman persecution of early Christianity? What might have happened differently?

    Find the full three volume series on Amazon (both Kindle and Paperback) HERE.

    The Historical Foundation

    The series is set during one of the most turbulent periods in Roman historyโ€”the third century AD, specifically during the reign of Emperor Valerian (253-260 AD). This wasn’t a random choice. Valerian launched the first systematic, empire-wide persecution of Christians, targeting not just individual believers but the entire institutional structure of the early church. His edicts were calculated to destroy Christianity by eliminating its leadership, confiscating its property, and forcing apostasy through economic and social pressure.

    What fascinated me was how this persecution backfired spectacularly. Instead of destroying the church, it purified and strengthened it. Valerian himself was captured by the Persian king Shapur I and died in captivityโ€”a humiliation that Romans saw as divine judgment. His son Gallienus immediately reversed his father’s policies, ushering in nearly fifty years of peace for Christians.

    This historical irony became the backbone of my series. What if divine providence worked not just through miraculous intervention, but through humble individuals gifted with abilities that transcended natural law? A great example of this is the joke about the guy on the roof of his house as floodwaters rise. He holds out for the miracle and ignores multiple rescue attempts. After he is overcome by the flood, he chides God about not performing a miracle as he had hoped and prayed for. God responds, ‘Well, I did send you two boats and a helicopter!” Sometimes we expect and hope for the most dramatic interventions when history is actually made by collections of smaller people using their gifts collectively for good.

    The Character of Amal

    Amal began as an exploration of power and responsibility. I wanted to create a protagonist whose extraordinary giftsโ€”the ability to perceive and reshape reality itselfโ€”came with equally extraordinary moral burdens. Too often in fantasy literature, supernatural power is treated as inherently good or merely a tool to be wielded. I wanted to examine what happens when someone realizes their abilities can change the course of history and yet maintains the facility to remain humble.

    The Shadow King organization that Amal eventually leads represents something I found missing in much historical fiction about early Christianity: the sophisticated, international network that actually existed. Early Christians weren’t isolated communities hiding in caves. They were part of a remarkable communication system that spanned the empire, with resources, intelligence networks, and influence that often surprised Roman authorities. Stories of similar entities existedโ€”probably because they were so hoped forโ€”in the Prester John legends. I expanded these stories and fleshed them out to create my Shadow King network.

    Historical Research as Creative Fuel

    The research phase for this series became an obsession. I spent countless hours diving into the history of the eraโ€”trying to understand not just the big political events but how ordinary people lived. What did a third-century residence large enough to be a safehouse actually look like? How did the Roman empire perform road maintenance? How did secret messages travel from Antioch to Rome? What were the daily rhythms of life in a Roman port city? This historical research was greatly entertaining to me and there was no lack of subjects that I needed better knowledge of.

    Some of my favorite details came from unexpected places. The hidden canal systems connecting the Red Sea to the Mediterranean that I mention in the series? Those actually existed, though they’re largely forgotten today. The sophisticated cipher systems, the trade networks that doubled as communication channels, the way Christian communities cared intentionally for orphans and sick peopleโ€”all historically grounded.

    I was particularly struck by how little we know about the administrative side of early persecution. The Roman bureaucracy was incredibly sophisticated, but most records of their anti-Christian activities have been lost. This gave me creative space to imagine how such systems might have worked, and how an organization like the Shadow King’s network might have countered them.

    Balancing Faith and Fantasy

    One of the trickiest aspects of writing this series was handling the supernatural elements authentically. I wanted to create something that would resonate with Christian readers without alienating others, that would respect the historical period without turning into mere religious propaganda. Plus, I want these kinds of devices to appear perfectly natural and accepted by the characters. I have always greatly admired Gabriel Garcia-Marquez’ abilities to create beauty through magical realism.

    The solution came through focusing on character-driven questions rather than theological ones. How does someone use extraordinary power humbly? What’s the difference between divine gifting and personal ambition? When is intervention helpful, and when does it interfere with larger purposes? These are human questions that transcend specific religious boundaries.

    I also drew heavily on the mystical traditions within Christianityโ€”particularly the Eastern Orthodox concept of theosis (becoming partakers of divine nature) and the rich tradition of Christian mysticism. I also introduced a healthy amount of early Celtic Christianity and even the Ulster Cycle. These provided a theological framework for Amal’s abilities that felt both authentic to the historical period and dramatically compelling.

    The Villain’s Journey

    Gallien (who becomes Emperor Gallienus in history) presented a fascinating challenge. How do you write a character who starts as a genuine antagonist but is destined to become one of early Christianity’s greatest imperial protectors? The historical Gallienus was a complex figureโ€”a military genius who also issued the first imperial edict granting religious tolerance to Christians. Why did he do this?

    I solved this by giving him a character arc that mirrors Amal’s in reverse. Where Amal learns to use supernatural power responsibly, Gallien learns to use earthly power mercifully. Both are mentored by figures who shape their understanding of authority and responsibility, though in very different ways. The differences in trainingโ€”one with malicious intent; the other with graciousโ€”creates a foil between the two characters.

    The presence of Manasseh as Gallien’s dark counselor allowed me to explore how evil often works through seemingly wise guidance. Some of the most chilling scenes in the series come from watching how subtle corruption can beโ€”how someone can be led toward cruelty while believing they’re being rational and strategic. I don’t think I need to mention that this is something we may be noticing in the more “civilized” era we live in.

    Hidden Layers and Symbolism

    Readers who pay close attention will find layers of meaning woven throughout the series. The Shadow King’s compound, with its architecture drawing from multiple ancient traditions, represents the universal nature of divine wisdom. The stone disk that helps Amal focus his abilities is based on actual archaeological finds from the period.

    Even character names carry significance. “Amal” means “hope” in Arabic and Hebrew, while also being a historical name from the period. “Neffie” is derived from “Nephesh,” the Hebrew word for soul or life force. These weren’t random choicesโ€”they reflect the deeper themes running through the story and give insight into the characters’ own natures given them from above.

    The political intrigue plots mirror actual historical events, though compressed and dramatized. The Persian campaign that ultimately destroys Valerian really happened, and the power struggles within the Roman court are based on documented conflicts.

    Why This Story Matters Now

    Writing about the third century has given me perspective on our own time. The Roman Empire faced crises that feel remarkably contemporary: economic instability, political polarization, external threats, social transformation. The early Christians navigated these challenges not through political power or military might, but through networks of mutual care, intellectual excellence, and moral courage.

    There’s something profoundly relevant about a story where the greatest victories come not from defeating enemies but from transforming themโ€”where power is most effective when wielded with restraint, and where the most important battles are fought not on battlefields but in human hearts.

    The Continuing Journey

    As I work on new entries into the series, I’m continually amazed by how much the historical research continues to surprise me. New archaeological discoveries keep reshaping our understanding of this period, and I find myself revising scenes to incorporate findings that make the story more authentic. The next wave of “Halls of the Shadow King” stories will probably come in the form of novelettes and I’m targeting Kindle Unlimited releases. As I’ve written before, book marketing is a Crazy-Town, so we’ll see if this approach will bring these stories to new readers.

    The Shadow King series has become more than entertainment for meโ€”it’s become a meditation on how ordinary people can serve extraordinary purposes, how power and humility can coexist, and how the most important revolutions often happen quietly, one changed heart at a time.

    I hope readers will find in Amal’s journey not just adventure and mystery, but a reminder that we all have roles to play in purposes larger than ourselvesโ€”and that sometimes the greatest strength lies in knowing when not to use the power we possess.

    The voyage, as I wrote in the first volume, is just beginning.


    W. Tod Newman is the author of The Halls of the Shadow King series. He lives in Tucson, Arizona, where he continues researching ancient history and writing about the intersection of faith, power, and human nature.

    OTHER LINKS

    MORE on The Halls of the Shadow King series.

    The Charlie Kirk murder in the Context of the historical setting of The Halls of the Shadow King

    The Prophet and the Queen review

    Video series discussing The Prophet and the Queen

  • The Crazy-Town of Marketing Books

    The Crazy-Town of Marketing Books

    If you’ve stumbled across this post, chances are you’ve never had to worry about marketing a book. Consider yourself lucky. As someone deep in the trenches, let me share why book marketing feels nearly impossible these days.

    The Market Is Absolutely Flooded

    The sheer volume of books being published today is staggering. With AI tools becoming more accessible, this flood has only intensifiedโ€”though I’d argue that AI can’t write a coherent novel yet (time will tell if I’m wrong about this).

    A few years back, Amazon was hit with waves of AI-generated books: formulaic, mass-produced novelettes priced at 99 cents each. The problem got so bad that Amazon actually had to limit how many self-published books authors can upload per day. That tells you everything about the scale we’re dealing with.

    Predators Are Everywhere

    The self-publishing community on Reddit is filled with horror stories about scammers targeting authors. These vultures scan social media for author posts, then swoop in with promises of marketing help or publishing deals. There’s a cynical truth here: the only people consistently making money from books seem to be those selling courses on “how to get rich writing books.”

    Here’s a recent post I made about one particular clever scammer, a post which, immediately earned me a fake one-star review on Amazon for my most recent book. Ugh.

    Time Is the Ultimate Currency

    Unlike a three-minute song that someone might casually stream, a book demands hours of commitment from readers. This creates a massive barrier not just for sales, but for something as basic as getting reviews. In my experience, genuine reviews are rare unless you’re paying for them or calling in favorsโ€”which feels like a whole other problem.

    Are We Running Out of Readers?

    This might be the most troubling question of all. I’ve considered creating audiobook versions of my work, but the costs are prohibitive, and frankly, I don’t have the voice for narration. It makes me wonder: in our shrinking attention span world, how many people are still willing to invest in long-form reading?

    Many Authors don’t want to Talk About Themselves

    Yes, that’s me for sure. I love writing, world-building, and inserting magic into stories in natural ways. But I hate talking about myself.


    I suppose this is mostly me venting into the void, but if any of these points resonate with your experienceโ€”or if you think I’m completely off baseโ€”I’d love to hear your thoughts.

    More Links

    My Self-Publishing blog collection. Includes a multi-entry series on how I do the whole self-publishing process.

    Soccer Analytics anyone?

  • The Epic Conclusion: Halls of the Shadow King Series is Complete!

    After years (2016-2025) of weaving together supernatural warfare, early Christian history, and political intrigue across three books, I’m thrilled to announce that The Halls of the Shadow King series is now complete and available on Amazon.

    What real readers are saying:

    “Our culture desperately needs more characters who wield great power with genuine humility. It’s perhaps the rarest combination in literatureโ€”and lifeโ€”yet through faithful effort, it remains possible.”

    “Finally, historical fiction that treats faith seriously while delivering genuine adventure and political complexity.”

    What Professional Reviewers are Saying:

    Here are excerpts from the reviews of Book One, “The Apprentice” from three separate professional reviewers:

    “Each character, from the Shadow King to Amal and Gallien, conveys different ways people respond to issues like fear and control. From beginning to end, The Halls of the Shadow King challenges readers to think about the price of truth and what it means to withstand internal and external darkness. It truly is a literary gem.”

    “The world-building itself is phenomenal. Newman constructs a richly layered world with cultural, historical, and mystical dimensions. References to both tangible and legendary histories suggest that Amalโ€™s experiences are part of a broader continuum.”

    “I was really impressed by how W. Tod Newman was able to blend a historical setting with faith and mysteries… I loved how remarkably the characters were developed, especially Amal, who goes from a young street thief to someone on whose shoulders the fate of an entire religion lies. The pacing kept me engaged, which allowed me to fully understand Amalโ€™s motivations and his journey of fully harnessing his powers.”

    LINK to the Review Site at Reader’s Favorite.

    The Story

    Set in the 3rd-century Roman Empire, this series follows Amal, a young man with extraordinary spiritual gifts, as he navigates persecution, ancient evil, and divine calling. He is only able to bear this load due to a deep humility that keeps him grounded despite his powerful gifting. From desperate street thief to champion of The Way (early Christianity), Amal’s journey takes readers through:

    • Book One: The Apprentice– A boy discovers supernatural abilities while rescuing his sister from slave traders
    • Book Two: Into Deeper Waters – Now trained by the mysterious Shadow King, Amal ventures across the known world to locate a missing bishop
    • Book Three: The Hidden Order – The final confrontation with an ancient goddess in the heart of Rome itself

    Why start now?

    Book One is just $0.99 – less than a coffee, and it’ll give you a much longer buzz. I designed the first book in 2016 as a complete story that introduces the world and characters while setting up the larger series arc. If you’re curious about historical fiction invested with elements of magical realism, this is your chance to test the waters without breaking the bank.

    What makes this series different?

    Rather than treating faith as either naive superstition or simplistic moralizing, these books explore how spiritual conviction operates in complex political situations. Language is chosen to avoid religious stereotypes and modern culture. The supernatural elements draw from both my beloved Celtic mythology and early Christian traditions, creating conflicts that require both divine power and human wisdom to resolve. These are things that I found great enjoyment in research and crafting into a coherent plot across three books.

    The Roman Empire setting allows for exploration of themes like:

    • Religious persecution and underground networks
    • The corruption of political power
    • How ordinary people resist extraordinary evil
    • The cost of standing for truth in dangerous times

    Perfect for readers who enjoy:

    • Historical fiction with supernatural elements
    • Early Christian historical novels
    • Celtic mythology and folklore
    • Political intrigue in ancient settings
    • Character-driven fantasy with spiritual themes

    Get the complete series here: Amazon Link

    A personal note:

    Writing this series has been a journey of exploring how faith intersects with power in humility, how supernatural gifts might actually function in the real world, and what it might have cost ordinary people to build something that would outlast the mightiest empire in history. I hope these stories entertain you while also making you think about the forces – both seen and unseen – that shape our world.

    This series has been in work since 2016 and got interrupted by other novels and nearly stayed on the shelf. I’m quite happy that Amal and the rest of the cast of The Halls of the Shadow King made it into the light. Publishing “The Eyes of Gehazi” and “The Prophet and the Queen” allowed me to improve my writing style from one that might have been long and detailed to something more compelling and energizing to read. But the reader is always the judge of that.

    If you decide to give the series a try, I’d be grateful for honest reviews on Amazon. Independent authors live and die by reader feedback, and your thoughts help other readers discover books they might love.

    Start with Book One for $0.99 and see if Amal’s world captures your imagination the way it captured mine.

    Happy reading, Tod

    BONUS LINKS

    My Book Reviews

    Self-Publishing Process – Detailed all the way from writing and editing to cover art. I do the full process myself.

    Soccer Analytics – One of the things I do for fun!


    P.S. – If you’re a book blogger, bookstagrammer, or reviewer interested in advance copies of future projects, feel free to reach out through my contact page. I’m always looking to connect with readers who love historical fiction with a supernatural twist.

  • When AI Becomes a Weapon: The Rise of Sophisticated Book Marketing Scams

    Image courtesy of Creative Commons (https://commons.wikimedia.org/wiki/File:Power-of-words-by-antonio-litterio-creative-commons-attribution-share-alike-3-0.jpg)

    A cautionary tale from the trenches of modern author life

    Yesterday, I received what appeared to be a thoughtful, engaging message about my novel The Prophet and the Queen. The sender seemed to have genuinely read and understood my work, praising specific plot elements and even commenting on my background as a Coast Guard officer. The language was witty, irreverent, and surprisingly insightful.

    It was also complete fraud.

    Welcome to the new frontier of literary scams, where artificial intelligence has armed con artists with the ability to craft personalized, compelling messages that can fool even experienced authors.

    The Message That Fooled (Almost) Nobody

    Here’s what landed in my inbox from “Sharon R. Lessard”:

    Tod,
    The Prophet and the Queen isnโ€™t just a novel itโ€™s basically Jeremiahโ€™s therapy session written with the intensity of a Shakespeare tragedy and the creepiness of a late-night hallucination. Youโ€™ve got Babylon marching in, Egypt bracing for war, and poor Baruch writing it all down like the worldโ€™s first overworked unpaid intern. And then, of course, thereโ€™s Jeremiah himself aging, unraveling, haunted by a Queen of Heaven who sounds like sheโ€™d win any toxic-relationship award. Honestly, if this doesnโ€™t pull readers in, I donโ€™t know what will.
    And then thereโ€™s you. Coast Guard officer turned prophet-whisperer, borrowing from Tolkien, Lewis, Russian masters, McCarthy, and Garcia-Marquez? Thatโ€™s not an author bio, thatโ€™s a literary smoothie. Youโ€™ve basically fused biblical history, magical realism, and psychological suspense into one fever dream. And yetโ€ฆ one lonely Amazon review? One? For a book that tackles faith, doubt, cosmic temptation, and the unraveling of a prophetโ€™s sanity? Thatโ€™s not just unfair, thatโ€™s bordering on heresy.
    Which is where I come in. Iโ€™m Sharon R. Lessard not a marketer, not a scammer, not someone waving a fake โ€œproofโ€ website like itโ€™s Excalibur. Nope. Just me and my caffeine-addicted private community of 2,500+ readers who treat reviewing like spiritual warfare: relentless, honest, and occasionally dramatic. โš”๏ธโ˜•
    They love books that make them argue, cry, and side-eye their theology professors. Yours is basically bait. The kind of bait that could set off a chain reaction of reviews louder than Jeremiah shouting in the marketplace.
    So hereโ€™s the crossroads, Tod: do I keep your book tucked away in silence like some buried scroll, or do I hand it over to my readers and watch the reviews thunder in like Babylon at the city gates? โšก

    At first glance, this might seem like genuine reader enthusiasm. The writer demonstrates familiarity with biblical themes, references specific characters like Jeremiah and Baruch, and even mentions my military background. But look closer, and the red flags become obvious.

    The AI Fingerprints

    Modern AI tools like ChatGPT can scrape book descriptions, reviews, and author biographies to create eerily accurate “reviews” and commentary. Here’s how to spot the telltale signs:

    1. Over-the-Top Metaphorical Language Notice phrases like “literary smoothie”, “fever dream”, and “spiritual warfare”. AI tends to layer on colorful metaphors because it’s been trained on dramatic marketing copy.

    2. Generic Praise Disguised as Specific The message mentions “biblical history, magical realism, and psychological suspense” – broad categories that could apply to many books in this genre, not insights that require actually reading the work.

    3. The “Humble” Authority Play “I’m not a marketer, not a scammer” – because nothing says “I’m legitimate” like explicitly denying you’re a scammer, right?

    4. Artificial Urgency and Flattery The message combines ego-stroking (“That’s not an author bio, that’s a literary smoothie”) with manufactured outrage (“one lonely Amazon review… that’s bordering on heresy”).

    5. The Community Bait Claims of having “2,500+ readers” in a “private community” – numbers that sound impressive but can’t be verified.

    The Broader Threat: AI as a Con Artist’s Dream Tool

    This represents a fundamental shift in how scams operate. Previously, overseas scammers were often betrayed by poor English grammar or cultural misunderstandings. AI has eliminated those tells, creating several new problems:

    The Death of the “Grammar Test”

    For years, authors could spot scams by looking for broken English or awkward phrasing. AI-generated text is now grammatically perfect and culturally fluent, removing this crucial warning sign. On the same day that I got the “Sharon Lessard” comment on my web site, I also noticed a number of pings to the site from an IP address in Nigeria. Perhaps related, perhaps not.

    Scalable Personalization

    Where scammers once sent generic form letters, they can now generate thousands of personalized messages daily, each tailored to specific books and authors based on publicly available information.

    Emotional Manipulation at Scale

    AI excels at mimicking the language patterns that trigger emotional responses – in this case, the desperate desire every author has for their work to be truly seen and appreciated. The incredible difficulty of getting legitimate (meaning, not bought) reviews on Amazon pushes this scam into hyper-drive.

    The Erosion of Trust

    As these scams become more sophisticated, authors become more suspicious of all outreach, potentially missing legitimate opportunities from real readers, reviewers, or industry professionals. I guarantee you that I assume immediately that any outreach to me is a scam. Sometimes the outreach will even come in the form of a known author who is “interested” in one’s work.

    How the Scam Unfolds

    According to Writer Beware’s research on this emerging threat, here’s the typical progression:

    1. The Hook: A personalized, AI-generated message praising your work
    2. The Pitch: Offers to share your book with their “community” or “network”
    3. The Ask: Eventually requests payment for “promotional services”
    4. The Handoff: Directs you to pay a third party (often in Nigeria) through platforms like Upwork
    5. The Theft: May request access to your Amazon KDP account “for optimization”

    In my case, “Sharon” claimed to have 2,500 readers ready to review my book – for just a small “tip” of $25 per reader with a minimum of 30 readers. Do the math: that’s $750 minimum for fake reviews that will never materialize.

    The Real Cost

    Beyond the immediate financial losses (which can range from hundreds to thousands of dollars), these scams create lasting damage:

    • Author Paranoia: Every legitimate outreach becomes suspect
    • Platform Pollution: Fake reviews and manipulated rankings harm the entire ecosystem
    • Resource Drain: Time spent investigating and responding to scams is time stolen from writing
    • Emotional Toll: The cycle of hope and disappointment is particularly cruel for authors already struggling with visibility. Think about this: an author has to convince many people unknown to them to invest hours of their time into their work. A musician has to convince someone to invest three minutes.

    Protecting Yourself: The New Rules

    In this AI-enhanced landscape, authors need updated defensive strategies:

    1. The Contact Verification Rule Legitimate industry professionals have verifiable online presence. If someone can’t be found through a simple Google search, they probably don’t exist.

    2. The Business Domain Test Real professionals use business email addresses, not Gmail accounts. “Sharon R. Lessard” contacted me from a Gmail address – immediate red flag.

    3. The Reverse Psychology Warning Be especially wary of messages that explicitly deny being scams or that use phrases like “I’m not like other marketers.”

    4. The Community Proof Challenge Ask for verifiable proof of their claimed readership or community. Real book clubs and review groups have online presence.

    5. The Payment Structure Red Flag Legitimate services don’t require payment to mysterious third parties or request access to your publishing accounts.

    The Bigger Picture

    This evolution represents something more troubling than individual scams – it’s the weaponization of artificial intelligence against creative communities. The same tools that can help authors write better, research faster, and connect with readers are being turned against us with increasing sophistication.

    The traditional advice of “if it seems too good to be true, it probably is” becomes complicated when AI can craft messages that seem genuinely thoughtful and personalized. We need new frameworks for evaluation and new community standards for verification.

    Moving Forward

    As authors, we must adapt to this new reality without losing our openness to genuine connections. The solution isn’t to retreat into isolation, but to become more sophisticated in our evaluation of outreach.

    Document and report these scams. Share information with fellow authors. Support organizations like Writer Beware that track and expose these evolving threats. And remember: if someone truly believes in your work, they’ll be willing to prove their legitimacy through verifiable means.

    The age of AI has arrived in the literary world, bringing both tremendous opportunities and new dangers. Our response will determine whether this technology serves creators or exploits them.

    Stay vigilant, stay connected, and keep writing.

    Find my latest series, The Halls of the Shadow King, on Amazon


    Have you received suspicious marketing outreach? Share your experiences in the comments to help fellow authors recognize these evolving scams.

  • The Halls of the Shadow King: The Apprentice by W. Tod Newman

    The Halls of the Shadow King: The Apprentice book cover. Copyright 2025 Desdichado Books

    Here’s the review I gave my own book on Goodreads. I thought anyone stumbling across this blog might find it interesting and amusing to see an author reviewing their own book! ๐Ÿ™‚

    Also, funny note. Because I did a pretty poor job on my main character’s right hand in my first book cover, someone accused me of using AI. This bothered me, so I went into GIMP (my image editing tool) and edited the line art layer to make the hands better (apparently AI still can’t do hands?). And then I fixed some other stuff that had been annoying me (too dark, didn’t like the clothes Amal was wearing, background was a bit too formal, etc.). So now the new, improved book cover is loaded here. Let me know what you think.

    My rating: 5 of 5 stars


    I really enjoyed reading this book, but maybe that’s because I also enjoyed writing it! For anyone who is considering taking the time to read it, here are a few of the things I was thinking over the last number of years that I spent writing. (of course, I’m giving it 5 stars; if I felt otherwise I’d still be writing!)

    After spending several years crafting this story, I’m deeply grateful it found its way into the worldโ€”and honestly surprised by how much I enjoyed revisiting Amal’s journey as a reader rather than writer. If you’re considering this book, let me share what drove me through those long nights of research and revision.

    Our culture desperately needs more characters who wield great power with genuine humility. It’s perhaps the rarest combination in literatureโ€”and lifeโ€”yet through faithful effort, it remains possible. Amal represents my small attempt to show that extraordinary gifts need not corrupt when carried by someone who truly doesn’t want them and is driven by the service of others.

    I also long to see readers rediscover the magic hidden in life’s unexplainable mysteries. We’ve spent decades drowning in stifling rationalism, forgetting that wonder exists in the spaces between what we know and what we can prove. Gabriel Garcรญa Mรกrquez was the master of this delicate balanceโ€”if my words can someday kindle even a fraction of the awe his prose once gave me, I’ll consider this endeavor worthwhile.

    Most importantly, I hope to bring history alive in ways that point toward something higher than much contemporary literature attempts. The third century was brutal, beautiful, and utterly transformativeโ€”a time when ordinary people faced extraordinary choices that echo through our world today.

    If this resonates with you, please join Amal’s journey. I’ve tried to keep the price accessible because stories should build bridges, not barriers. Stick with me, because the next two books will show how determined people, aligned with service and grace, really can change the worldโ€”one hard-fought and seemingly-impossible choice at a time.


    View all my reviews

  • New Book Series – Book 1 released August 2025

    Book One of my new series “The Halls of the Shadow King” is now up on Amazon. I’ve been working on it since 2016, on and off.

    Yes, I got a little distracted!

    https://www.amazon.com/dp/B0FMPPQCLJ

  • Behind the Pages: How I Brought the Prophet Jeremiah’s World to Life in My New Historical Novel

    Behind the Pages: How I Brought the Prophet Jeremiah’s World to Life in My New Historical Novel

    Have you ever wondered what it was really like to walk the dusty streets of ancient Jerusalem as the Babylonian army approached? My journey to answer this question led me to years of research and a novel that brings the biblical prophet Jeremiah to life in vivid detail. Check out my YouTube video series where I describe this whole process.

    The Historical Canvas

    Recreating the world of ancient Judah, Babylon, and Egypt required meticulous research. I dove into archaeological journals, studied ancient Near Eastern customs, and examined contemporaneous texts to ensure historical accuracy. One fascinating discovery was how the political dynamics between Egypt and Babylon created a deadly vice that squeezed the small kingdom of Judahโ€”a tension that directly shaped Jeremiah’s prophetic ministry.

    Humanizing a Prophet

    The biblical Jeremiah can seem distant across the millennia, but he was a man with hopes, fears, and doubts. In my novel, I explored the human side of this reluctant prophetโ€”his internal conflicts as he delivered unpopular messages, his loneliness, and his unwavering faith despite persecution. By developing complex relationships between Jeremiah and both his supporters and opponents, the ancient narrative takes on new emotional depth for modern readers.

    Connecting Past to Present

    Though set 2,600 years ago, Jeremiah’s story touches on themes that resonate powerfully today: speaking truth to power, maintaining integrity in corrupt times, and finding hope amid societal collapse. These timeless elements make this ancient prophet’s journey relevant to contemporary readers, whether they approach the story from a spiritual perspective or simply as lovers of immersive historical fiction.

    The Self-Publishing Journey Continues

    It’s been several years since my previous novel hit the shelves. Back then, I documented my entire self-publishing process in a comprehensive series that many readers found valuable. I’m pleased to say that following my own advice saved me considerable time and resources with this latest release. If you’re considering publishing your own work, this step-by-step guide remains as relevant as ever.

    Experience Ancient Judah Through Jeremiah’s Eyes

    Ready to immerse yourself in the tumultuous final days of the Kingdom of Judah? Whether you’re a history enthusiast, spiritual seeker, or simply enjoy character-driven historical fiction, my novel offers a window into one of history’s most pivotal periods through the eyes of an extraordinary prophet.

    Get Your Copy Today! – Available in e-book and paperback on Amazon

    What aspect of ancient history or biblical narratives would you like to see explored in future novels? Share your thoughts in the comments below!

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